



Meat Church Holy Cow BBQ Rub - 12oz
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Everything You Need to Know
Bring Championship-Level Texas BBQ Flavor to Your Table
Unleash bold, authentic Texas-style BBQ with Meat Church Holy Cow BBQ Rub, a competition-proven blend that delivers the rich, peppery punch your beef deserves. Crafted by Matt Pittman of Meat Church BBQ, this rub is loaded with premium salt, coarse black pepper, garlic, and savory spices that elevate everything from brisket and tomahawk steaks to burgers and beef ribs.
While Holy Cow was designed with beef in mind, pitmasters and backyard cooks also swear by it on smoked chicken wings, pork ribs, and even scrambled eggs. Whether you're smoking low and slow, grilling hot and fast, or firing up the pellet smoker, this gluten-free, MSG-free rub packs big flavor without additives.
Perfect for BBQ competition teams, weekend warriors, or anyone chasing that true Central Texas BBQ experience. Each 12 oz shaker is your ticket to a bold bark, mouthwatering crust, and juicy results—every time.
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