Rule the Pit with Big Poppa
Shop Brisket Rubs NowNot all brisket rubs are created equal.
What’s the Best Rub for Brisket? Here’s the Truth from Big Poppa
The best brisket rub brings balance, bark, and bold flavor—without overpowering the beef. At Big Poppa Smokers, we’ve tested, tweaked, and won with our rubs on the biggest stages in BBQ. Whether you’re chasing a Grand Championship or just want to wow the neighbors, we recommend starting with Competition Brisket & Steak or Cash Cow for rich, savory flavor that complements the meat without masking it. For a layered approach, use Little Louie’s as a base, then finish with Sweet Money Hot for a touch of sweet heat and killer bark. These rubs aren’t just popular—they’re proven, used by some of the best pitmasters in the world. And now they’re available to help you master brisket, one layer at a time.
Follow along with our step-by-step video and recipe to take the guesswork out of brisket.
The 24-Hour Brisket: Big Poppa’s Proven Method for Mouthwatering Results
Brisket isn’t a last-minute decision—it’s a commitment. And with Big Poppa’s 24-hour brisket method, you’ll learn exactly how to make that time count. From prep to rest, we break down the full process so you can stay in control at every step: injecting for moisture, seasoning for bark, smoking with precision, and resting for that tender, juicy finish. Whether it’s your first brisket or your fiftieth, our recipe and video guide give you the confidence (and tools) to get it right.
Big Poppa made it easy—this all-in-one brisket kit
Big Poppa’s Brisket Bundle: Everything You Need for the Perfect Cook
Big Poppa's Brisket Bundle: because you clearly need help being the BBQ master you think you are. This bundle includes Big Poppa's Competition Brisket & Steak Seasoning, Little Louie's Garlic Pepper Seasoning, Big Poppa's Cattle Prod Injection, and Granny's BBQ Sauce.. Together, they'll make your brisket so good, people will actually believe you're a BBQ genius. (Just don't tell them it's all thanks to Big Poppa's magic rubs and sauces.) Perfect for those who want to pretend they're BBQ pros.